66
Teen Business Academy
Students enrolled in year one. Twice the original enrollment expectation.
Chris gave the program to an employee when the state changed its rules.
Performance-based enrollment growth for charter schools
More Students. Greater Impact. Stronger Financial Future.
A complete enrollment growth system for charter schools, with our compensation tied to enrollment growth.
Your school funds the advertising. We fund and manage the system.
Families can’t enroll in a school they never discover
And even when they find you, interest doesn’t automatically become enrollment.
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Not enough families know you exist.
Great schools can still struggle to reach interested families.
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Parents leave your website without sharing their information.
They browse your site and disappear. Without their details, you can’t follow up.
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Inquiries never become enrolled students.
Families need several ways to raise their hand, plus timely follow-up.
What could one more student mean?
Here’s what this can look like in practice. Your actual numbers may be different.
$13,000
Annual revenue per student
$3,000
Annual cost to serve
$10,000
Annual contribution
$30,000
Estimated contribution if that student stays enrolled for 3 years.
Enrollment growth matters beyond this year. We’ll look at your school’s own numbers.
How it works
We build the path. We measure every step.
We find where families drop off, and fix that step first.
| Step | What we build | What we measure |
|---|---|---|
| Advertising | Ads that reach best-fit parents | Which ads bring families to the website |
| Website | Messaging and lead forms for best-fit parents | Time on site, pages viewed, leads captured |
| Automated email | Email sequences for every captured lead | Which emails get opened and answered |
| Zoom call | An easy, low-pressure first conversation | How many leads book and show up |
| School tour | Follow-up that moves families to visit | How many calls become visits |
| Apply and enroll | Follow-up through application | How many visits become students |
At Teen Business Academy, most families followed this path: website visit, lead capture, Zoom call, then a face-to-face visit.
Why Zoom first? Lower barrier. More convenient. Less pressure than meeting face to face.
Your team runs the school. We build the system that brings families to it.
Our team handles
- Strategy and planning
- Website and messaging
- Advertising and outreach
- Lead capture
- Automated follow-up and tracking
Your school handles
- Sharing what makes the school special
- Timely responses to families
- Occasional personal emails
- Zoom or video calls with interested families
- Tours, applications, and admissions decisions
We do the heavy lifting to attract and engage families. Your admissions team stays in control of enrollment.
Why trust us
We’ve already helped schools grow
22
Carbon Valley Academy
Additional students from May through August, after most families had already decided.
“Chris and his team came into a very tough situation and delivered, in just a few summer months.”
Why work with us?
Meet Chris Coughlin
100+
marketing campaigns my team and I have executed
All of my kids went to charter schools. I believe in what they do for families.
I built Glazier Clinics, which trained more than 60,000 coaches a year. I recently sold it.
I own several marketing businesses, with leaders in place.
I launched Teen Business Academy. 66 students in year one. Program was given to an employee when the state changed its rules.
Now I’m putting my time into charter schools, because I believe in them.
Chris Coughlin, CEO
How we measure success
We measure success in enrolled students, not marketing activity
Before we begin, we agree on the enrollment your school would reasonably expect without us. Our fee applies only to students above that agreed baseline.
500
Expected enrollment (baseline)
540
Actual enrollment
+40
Above baseline
We earn our performance fee on the 40 additional students, not the full 540.
Illustrative example of how performance is measured, not a projection.
Pricing
We invest in the system. You invest in reaching families.
Our commitment
We invest in the system
We fund the team, strategy, website work, content, campaigns, follow-up systems, and management.
The school’s commitment
You fund advertising, in advance
About $24,000 over 8 months, at actual cost. 50% paid in advance. 50% paid at month 4. Non-refundable, and not tied to enrollment results.
$6,000 Per student, paid over two annual funding cycles.
Our performance fee applies only to students above the baseline.
If we don’t exceed the baseline, we don’t earn a fee.
Three-year cash flow to your school
Example: 40 students above baseline on the October 1, 2027 count day. Years are school years: 2027–28, 2028–29, 2029–30.
| Line item | Year 1 | Year 2 | Year 3 | Total |
|---|---|---|---|---|
| Students above baseline, 80% retention | 40 | 32 | 26 | |
| Contribution, $10,000 per student | $400,000 | $320,000 | $260,000 | $980,000 |
| Performance fee, 40 × $6,000 | ($160,000) | ($80,000) | — | ($240,000) |
| Advertising, 8 months before count day | ($24,000) | — | — | ($24,000) |
| Net cash to school | $216,000 | $240,000 | $260,000 | $716,000 |
| Cumulative | $216,000 | $456,000 | $716,000 |
Year 1 contribution covers the full fee and the advertising.
The fee is paid $4,000 per student on November 1, 2027 and $2,000 per student on August 1, 2028. Timing is negotiable. Advertising is spent in the months before count day and shown in Year 1. Illustrative only. Assumes 80% year-over-year retention, rounded to whole students. We are not guaranteeing retention.
Next step
Let’s see what’s possible for your school
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Review the opportunity
Your enrollment, retention, seats, and where families drop off.
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Agree on the baseline
A fair, documented starting point we set together.
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Build the plan
A practical strategy to reach families and grow enrollment.
Let’s talk
Let’s have a conversation and see if we’re a great fit together.
Chris Coughlin, CEO
Charter Enrollment Partners